Surprisingly, many veterans find that budget viral niches can sometimes outperform expensive ones in terms of total gains. While the RPC is lower, the vast volume of available traffic enables for massive scaling. A veteran buyer will allocate $0.05 per click and earn $0.08 back, which although small per click, grows to significant monthly profits. Conversely, high-ticket legal niches frequently deal with inventory issues, making it hard to spend a large budget efficiently.