the bookmaker is not offering you “fair” odds. Take any match: the price on a home win, a draw and an away win always adds up to more than 100%. That excess is called the margin (the bookmaker’s built-in cut), and it is what pays for the bookmaker’s operation. For example, if the odds are 2.10, 3.40 and 3.60, their combined probability comes to about 104.8%. The extra 4.8% is the hold (the share the bookmaker keeps over time), and it is the number to watch when you compare operators. In simple terms, you are paying the bookmaker for the privilege of placing a bet .